Igor Trotsko

Articles

Growth analytics dashboard

How to boost a product card CTR in 1 day

Infographics CTR WB/Ozon

A card wins not by being “pretty”, but by helping a buyer understand in 2–3 seconds: what it is and why it’s worth it. Here’s a fast checklist that usually improves clicks.

Fix #1: One main headline.
If you have 3–4 headlines, attention splits and people leave.
Fix #2: A benefit in a number/fact.
“Top quality” is vague. Use specifics: warranty, material, set contents, delivery time.
Fix #3: Mobile readability.
Increase font size, avoid thin weights, test on a dark background.
Fix #4: 3–5 strong benefits, not 10.
Less text, more impact.
Fix #5: “Anti-clutter”.
Fewer decorative frames/labels — more clean space.
Fix #6: Consistent style & spacing.
Aligned margins instantly look more premium.
Fix #7: One clear next step (CTA).
“Choose size / See the set / Order” — short and obvious.
Send your product + competitors — I’ll propose a structure and visual style.
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Profile visual before and after

Profile packaging: what a client decides in 5 seconds

Packaging Social Conversion

People open a profile and instantly choose: stay or leave. Your job is to remove uncertainty and make everything obvious without long reading.

1) Who you are + what you do
One clear sentence: “I do X for Y”.
2) Who you help
Niche/audience: business, beauty, products, services — immediately.
3) Why you (proof)
1–2 strong points: speed, system, cases, numbers.
4) Where to click
A “message / request” button without extra steps.
5) First 9 posts = the showcase
One visual system, readable covers, clear topics — so people “get it” fast.
Want me to assemble a profile structure + templates?
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Short video content concept

Shorts/Reels: a script that keeps attention

Shorts Script Editing

A working system isn’t “inspiration” — it’s a clear structure. One video = one idea. Then viewers don’t get lost and watch to the end.

0–2s: Hook
Pain / promise / contrast / question. Straight to the point.
2–10s: Proof
Fact, “before/after”, case, number — to make it believable.
10–25s: Steps
1–3 points. Simpler is better.
25–35s: CTA
“Comment a word…”, “Want a template?” — be specific.
3 mistakes that kill retention:
  • Too much small text
  • No hook — viewer doesn’t know why to watch
  • The idea jumps: “this and that”
I can build a series for your niche: scripts + caption templates + style.
Get a consultation

Need visuals in the same style?

Tell me your niche and goal — I’ll suggest a solution and show a structure example.